Understanding the Distinction Between Reach and OTS
[Image representing the concept of reach and OTS] In the realm of advertising and marketing, two crucial metrics that often get confused are reach and OTS (Opportunity to See). While both terms are related to the extent to which an advertisement is seen by potential customers, they have distinct meanings and implications for evaluating campaign effectiveness. What is Reach? Reach, in advertising parlance, represents the number of unique individuals who have been exposed to an advertisement during a specific period....